Selling Your home

WHAT DOES A REALTOR DO? Understanding An Agent’s Role.

Have you ever wondered what a Realtor really does? Behind the scenes, these independent contractors are the unsung heroes of real estate, tirelessly working around the clock to help people buy and sell homes.

A skilled Realtor has the magic touch to make complex real estate transactions seem like a breeze. But let's set the record straight - their job is anything but simple.

In this article, we'll shed light on the vital role of a real estate agent. Often underappreciated, their work is intricate and demanding yet crucial for smooth property transactions. It's time to explore the complicated job of a real estate agent. Let's dig in.

Content Overview

(click any section)

WHAT IS A REALTOR?

A Realtor is a licensed professional who helps clients buy, sell, or rent properties, offering expertise, guidance, and support. They are members of the National Association of Realtors (NAR) and are held to a higher ethical standard than basic real estate agents.

Since basic real estate agents aren't affiliated with NAR, they aren't held to the same ethical standards as Realtors. The terms are often used interchangeably, leading to confusion among the general public.

Realtor Versus Real Estate AgentIn the United States, there are around 3 million licensed real estate agents, with approximately 1,578,077 being Realtors and NAR members. It's worth inquiring about your agent's NAR membership when you initially connect with them.

NAR has had poor legal battles over the last few years, so some agents have tried to distance themselves from NAR by canceling their memberships. Regardless, many MLSs nationwide make their agents become members of NAR for local MLS access, keeping the member count high. It's a complicated system.

Realtors are independent contractors, which are individuals who function as self-employed professionals rather than W2 employees. This status grants Realtors a considerable degree of flexibility, allowing them to set their own schedules, manage their business affairs independently, and tailor their services to meet clients' unique needs. This autonomy extends to aspects such as business expenses, tax responsibilities, and client relationships, giving Realtors the freedom to build their brand and navigate the real estate market in a personalized manner.

This independence comes with its own set of challenges. Realtors, as independent contractors, must take charge of their marketing efforts, brand development, and professional education. Managing business expenses and navigating the real estate market fluctuations become integral aspects of their role. While the potential for higher earnings exists, it requires a high level of self-discipline, financial awareness, and a proactive approach to thrive in the competitive real estate industry.

WHAT’S IT LIKE TO BE A REALTOR?

A day in the life of a Realtor is anything but typical; each day brings new challenges and opportunities. Mornings often kick off with a quick check of emails and the latest property listings. They may plan follow-up phone calls to their sphere of influence or prepare market research for a new client. They never run out of things to do and are rarely bored.

It's time to hit the road once the day's groundwork is laid. Showings and property tours are the heart of the job. Racing against the clock to unlock doors, explore homes, and unveil potential dream spaces is common. It's a bit like being a tour guide, sharing stories about each property's quirks and charms.

Personal connections are key. Meetings with clients often involve coffee, laughter, and serious discussions about budgets and wish lists. There's a special joy in helping someone find the perfect home, like fitting puzzle pieces together.

But, let's not forget the paperwork. Contracts, negotiations, and fine print are backdrops of a Realtor's day. It's not the most glamorous part, but it's the glue that holds the real estate world together.

And then, there are those unexpected moments – like when a neighbor's cat continually photobombs a property photo shoot or the impromptu celebration when a tough deal finally closes. These moments add a dash of unpredictability to the routine. Every day is a new surprise, which is my favorite part of the job.

Evenings often end with a glance at tomorrow's schedule and a sense of fulfillment. Being a Realtor is like conducting a symphony of homes, paperwork, and human stories, creating a harmonious melody of successful transactions and happy homeowners. It's not just a job; it's a lifestyle filled with surprises, challenges, and the satisfaction of turning real estate dreams into reality.

INTERESTING REALTOR STATISTICS FROM NAR

Here are some interesting statistics from the National Association of Realtors. These stats will give you a better idea of the real estate agents demographic in the US.

Number of Realtors

As of January 2022, there were approximately 1.5 million Realtors in the United States.

Median Age of Realtors

The National Association of Realtors (NAR) reported that the median age of Realtors in 2021 was 55 years old.

Gender Distribution

According to the NAR, in 2021, 67% of Realtors were female, and 33% were male.

Average Income

The median gross income for Realtors was $49,700 in 2020, according to the NAR. However, income can vary significantly based on experience, location, and market conditions.

Business Source

Around 67% of Realtors in 2020 reported that they derived the majority of their business from repeat clients and referrals, emphasizing the importance of building strong relationships in this industry.

Education Level

A significant proportion of Realtors hold a college degree or higher. In 2020, 67% of Realtors had some level of college education.

Hours Worked

Realtors often work flexible hours. In 2020, 41% of Realtors reported working 20-39 hours per week, while 38% worked 40 hours or more per week. There are many part-time Realtors, but the full-time agents do the bulk of the work.

Years of Experience

The majority of Realtors have substantial experience in the field. In 2021, 56% of Realtors had more than 10 years of experience.

Social Media Usage

The use of social media is prevalent among Realtors. In 2020, 97% of Realtors used social media for professional purposes, with Facebook being the most widely used platform.

Keep in mind that these statistics are subject to change, and it's advisable to refer to the latest reports from authoritative sources like the National Association of Realtors for the most up-to-date information.

WHAT ARE THE COSTS ASSOCIATED WITH BEING A REALTOR?

Realtor Expenses Add Up FastRealtors navigate a comprehensive set of duties and are accountable for various expenses as part of their profession. The perception of agents quickly amassing wealth from commission checks often overshadows the reality. The average Realtor takes home about $50,000 annually after deducting expenses and taxes. This highlights a common misconception about the income dynamics within the real estate sector.

The prevailing image of a Realtor might be one of luxury—driving high-end cars, enjoying leisurely weekends on a boat, and sealing lucrative deals with minimal effort. However, after nine years in the industry, I can confidently say this character seems more like a myth than reality.

A significant portion of a Realtor's commission is reinvested into their business, covering operational costs and licensing fees, with often less than half making it to their personal bank account. Below are some typical expenses Realtors manage:

Some Common Realtor Expenses:

  • Broker Fees
  • MLS Fees
  • NAR Fees
  • E&O Business Insurance
  • Extended Auto Insurance
  • Self-Employment Tax
  • State Licensing Fees
  • Advertising Fees
  • Showing Service Fees
  • Website Fees
  • Assistant's Salaries
  • Yard Signs
  • Photographers
  • Videographers
  • Office Supplies
  • Business Cards
  • Property Flyers
  • Electronic Lockboxes
  • Continued RE Education
  • Legal Fees

WHAT CHALLENGES DO REALTORS FACE?

Realtors encounter various challenges in their careers, stemming from the dynamic nature of the real estate industry. Here are a few of the common challenges that Realtors in America face

Market Fluctuations

Realtors are impacted by changes in the real estate market, including shifts in demand, interest rates, and economic conditions. Adapting to market fluctuations requires strategic planning and flexibility.

Competition

The real estate sector is highly competitive, with numerous agents vying for clients. Standing out in a crowded market and differentiating one's services can be a constant challenge.

Client Expectations

Meeting diverse client expectations can be demanding. Clients may have varying needs, preferences, and timelines, requiring Realtors to effectively manage and balance these expectations.

Regulatory Changes

Real estate laws and regulations can evolve, affecting transaction processes. Realtors must stay informed about legal changes to ensure compliance and protect their clients' interests.

Technology Integration

Keeping up with technological advancements is crucial for Realtors. Integrating digital tools, social media, and online marketing requires continuous learning to stay relevant and competitive.

Economic Factors

Economic downturns or recessions can impact the real estate market, affecting both property values and the ability of clients to buy or sell. Navigating through challenging economic conditions requires strategic planning.

Work-Life Balance:

The nature of real estate can be demanding, leading to potential challenges in maintaining a healthy work-life balance. Realtors often work irregular hours, including evenings and weekends, to accommodate client schedules.

Client Acquisition and Retention

Consistently acquiring new clients and retaining existing ones is a perpetual challenge. Building a robust client base requires effective networking, marketing, and providing exceptional service.

Marketing Effectively

With the increasing importance of online presence, Realtors need to master digital marketing strategies. Balancing traditional and digital marketing efforts while creating compelling content is a constant challenge.

Negotiation Skills

Successful real estate transactions hinge on effective negotiation skills. Realtors must navigate complex negotiations with buyers, sellers, and other involved parties to secure favorable outcomes.

Addressing these challenges often involves a combination of ongoing education, strategic planning, effective communication, and adaptability to the evolving real estate landscape.

WHAT DOES A REALTOR DO FOR BUYERS?

A Realtor assists buyers by finding suitable properties, negotiating prices, managing paperwork, guiding through inspections, and ensuring a smooth closing process, all while providing expert advice and support.

Your Realtor transforms home viewing into an art, highlighting both charms and challenges of each property, making it easier for you to envision your future home. They become your negotiation ninja when it's time to make an offer, ensuring you secure the best deal with meticulous attention to paperwork. Navigating the mortgage process becomes straightforward with their guidance towards pre-approval and reliable lenders.

Their support extends beyond the purchase, advocating for you during inspections and staying by your side until you receive the keys—and even after. Expect continuous advice and support as you settle in. Your Realtor is more than a transaction facilitator; they're a lasting relationship builder, dedicated to making your home-buying experience joyful and stress-free.

This list highlights the comprehensive ways Realtors assist their buyers, emphasizing their commitment to a seamless and enjoyable home-buying journey.

90 Things Realtors Do for Buyers

  1. Schedule Time To Meet Buyers
  2. Prepare Buyers Guide & Presentation
  3. Meet Buyers and Discuss Their Goals
  4. Explain Buyer & Seller Agency Relationships
  5. Discuss Different Types of Financing Options
  6. Help Buyers Find a Mortgage Lender
  7. Obtain a Pre-Approval Letter from Their Lender
  8. Explain What You Do For Buyers As A Realtor
  9. Provide an Overview of Current Market Conditions
  10. Explain Your Company’s Value to Buyers
  11. Discuss Earnest Money Deposits
  12. Explain Home Inspection Process
  13. Educate Buyers About Local Neighborhoods
  14. Discuss Foreclosures & Short Sales
  15. Gather Needs & Wants Of Their Next Home
  16. Explain School Districts Effect on Home Values
  17. Explain Recording Devices During Showings
  18. Learn All Buyer Goals & Make A Plan
  19. Create Internal File for Buyers Records
  20. Send Buyers Homes Within Their Criteria
  21. Start Showing Buyers Home That They Request
  22. Schedule & Organize All Showings
  23. Gather Showing Instructions for Each Listing
  24. Send Showing Schedule to Buyers
  25. Show Up Early and Prepare First Showing
  26. Look For Possible Repair Issues While Showing
  27. Gather Buyer Feedback After Each Showing
  28. Update Buyers When New Homes Hit the Market
  29. Share Knowledge & Insight About Homes
  30. Guide Buyers Through Their Emotional Journey
  31. Listen & Learn From Buyers At Each Showing
  32. Keep Records of All Showings
  33. Update Listing Agents with Buyer’s Feedback
  34. Discuss Home Owner’s Associations
  35. Estimate Expected Utility Usage Costs
  36. Confirm Water Source and Status
  37. Discuss Transferable Warranties
  38. Explain Property Appraisal Process
  39. Discuss Multiple Offer Situations
  40. Create Practice Offer To Help Buyers Prepare
  41. Provide Updated Housing Market Data to Buyers
  42. Inform Buyers of Their Showing Activity Weekly
  43. Update Buyers On Any Price Drops
  44. Discuss MLS Data With Buyers At Showings
  45. Find the Right Home for Buyers
  46. Determine Property Inclusions & Exclusions
  47. Prepare Sales Contract When Buyers are Ready
  48. Educate Buyer’s On Sales Contract Options
  49. Determine Need for Lead-Based Paint Disclosure
  50. Explain Home Warranty Options
  51. Update Buyer’s Pre-Approval Letter
  52. Discuss Loan Objection Deadlines
  53. Choose a Closing Date
  54. Verify Listing Data Is Correct
  55. Review Comps With Buyers To Determine Value
  56. Prepare & Submit Buyer’s Offer to Listing Agent
  57. Negotiate Buyers Offer With Listing Agent
  58. Execute A Sales Contract & Disclosures
  59. Once Under Contract, Send to Title Company
  60. Coordinate Earnest Money Drop Off
  61. Deliver Copies to Mortgage Lender
  62. Obtain Copy of Sellers Disclosure for Buyers
  63. Deliver Copies of Contract/Addendum to Buyers
  64. Obtain A Copy of HOA Bylaws
  65. Keep Track of Copies for Office File
  66. Coordinate Inspections with Buyers
  67. Meet Inspector At The Property
  68. Review Home Inspection with Buyers
  69. Negotiate Inspection Objections
  70. Get All Agreed Upon Repair Items in Writing
  71. Verify any Existing Lease Agreements
  72. Check In With Lender To Verify Loan Status
  73. Check on the Appraisal Date
  74. Negotiate Any Unsatisfactory Appraisals
  75. Coordinate Closing Times & Location
  76. Make Sure All Documents Are Fully Signed
  77. Verify Title Company Has Everything Needed
  78. Remind Buyers to Schedule Utilities
  79. Make Sure All Parties Are Notified of Closing Time
  80. Solve Any Title Problems Before Closing
  81. Receive and Review Closing Documents
  82. Review Closing Figures With Buyers
  83. Confirm Repairs Have Been Made By Sellers
  84. Perform Final Walk-Through with Buyers
  85. Resolve Any Last Minute Issues
  86. Get CDA Signed By Brokerage
  87. Attend Closing with Buyers
  88. Provide Home Warranty Paperwork
  89. Give Keys and Accessories to Buyers
  90. Close Out Buyer’s File with Brokerage

Buyers Agent Summary

These are a few of the many job tasks that a real estate agent does for a buyer. These tasks grow as new technology is adopted every year into the real estate industry. Keep in mind that buyer's agents are independent contractors. They do not get paid until the transaction closes. Some transactions will fall apart during the financing process. Other contracts may fall apart during the appraisal. Working hard through many of the job tasks above and then not getting paid is painful for every agent.

The rewarding part of being a buyers agent is that you get to help people find a place to call home. After all of the countless hours and hard work, it's very rewarding to hand the keys to the buyer and congratulate them.

WHAT DOES A REALTOR DO FOR SELLERS?

A Realtor prices homes, prepares them for sale, markets them, conducts showings, negotiates offers, manages paperwork, and guides sellers through closing. They significantly ease the complexities involved in selling a home, offering a comprehensive suite of services designed to not only maximize the sale price but also to streamline the entire process for the seller. At the heart of these services is a detailed market analysis, which is critical for setting an optimal listing price. This analysis draws on comparisons with similar properties recently sold in the area, considering the current market trends to ensure the property is competitively priced.

Preparation and staging of the home are also key areas where a Realtor provides invaluable advice. They guide sellers on the best practices for preparing their home for sale, ranging from minor repairs and upgrades to decluttering and cleaning. This is all aimed at making the property as attractive as possible to potential buyers.

Regarding marketing and advertising, Realtors leverage their extensive resources and networks to ensure maximum visibility for the property. This includes listing the property on the Multiple Listing Service (MLS), online platforms, and utilizing social media. They also employ professional photography, videography, and virtual tours to showcase the property's best features.

Organizing showings and open houses is another area where Realtors excel, offering potential buyers detailed information and answering any questions they might have. Their expertise also extends to negotiation, where they advocate on the seller's behalf to secure the most favorable terms and price. This involves handling offers, counteroffers, and ensuring the seller's interests are always front and center.

Here's a comprehensive list showcasing all the ways Realtors support their sellers, including many behind-the-scenes efforts to ensure your home selling journey is as smooth and stress-free as possible.

90 Things Realtors Do for Sellers

  1. Prepare Listing Presentation for Sellers
  2. Research Sellers Property Tax Info
  3. Research Comparable Sold Properties for Sellers
  4. Determine Average Days on Market
  5. Gather Info From Sellers About Their Home
  6. Meet With Sellers at Their Home
  7. Get To Know Their Home
  8. Present Listing Presentation
  9. Advise on Repairs and/or Upgrades
  10. Provide Home Seller To-Do Checklist
  11. Explain Current Market Conditions
  12. Discuss Seller’s Goals
  13. Share Your Value Proposition
  14. Explain Benefits of Your Brokerage
  15. Present Your Marketing Options
  16. Explain Video Marketing Strategies
  17. Demonstrate 3D Tour Marketing
  18. Explain Buyer & Seller Agency Relationships
  19. Describe the Buyer Pre-Screening Process
  20. Create Internal File for Transaction
  21. Get Listing Agreement & Disclosures Signed
  22. Provide Sellers Disclosure Form to Sellers
  23. Verify Interior Room Sizes
  24. Obtain Current Mortgage Loan Info
  25. Confirm Lot Size from County Tax Records
  26. Investigate Any Unrecorded Property Easements
  27. Establish Showing Instructions for Buyers
  28. Agree on Showing Times with Sellers
  29. Discuss Different Types of Buyer Financing
  30. Explain Appraisal Process and Pitfalls
  31. Verify Home Owners Association Fees
  32. Obtain a Copy of HOA Bylaws
  33. Gather Transferable Warranties
  34. Determine Need for Lead-Based Paint Disclosure
  35. Verify Security System Ownership
  36. Discuss Video Recording Devices & Showings
  37. Determine Property Inclusions & Exclusions
  38. Agree on Repairs to Made Before Listing
  39. Schedule Staging Consultation
  40. Schedule House Cleaners
  41. Install Electronic Lockbox & Yard Sign
  42. Set-Up Photo/Video Shoot
  43. Meet Photographer at Property
  44. Prepare Home For Photographer
  45. Schedule Drone & 3D Tour Shoot
  46. Get Seller’s Approval of All Marketing Materials
  47. Input Property Listing Into The MLS
  48. Create Virtual Tour Page
  49. Verify Listing Data on 3rd Party Websites
  50. Have Listing Proofread
  51. Create Property Flyer
  52. Have Extra Keys Made for Lockbox
  53. Set-Up Showing Services
  54. Help Owners Coordinate Showings
  55. Gather Feedback After Each Showing
  56. Keep track of Showing Activity
  57. Update MLS Listing as Needed
  58. Schedule Weekly Update Calls with Seller
  59. Prepare “Net Sheet” For All Offers
  60. Present All Offers to Seller
  61. Obtain Pre-Approval Letter from Buyer’s Agent
  62. Examine & Verify Buyer’s Qualifications
  63. Examine & Verify Buyer’s Lender
  64. Negotiate All Offers
  65. Once Under Contract, Send to Title Company
  66. Check Buyer’s Agent Has Received Copies
  67. Change Property Status in MLS
  68. Deliver Copies of Contact/Addendum to Seller
  69. Keep Track of Copies for Office File
  70. Coordinate Inspections with Sellers
  71. Explain Buyer’s Inspection Objections to Sellers
  72. Determine Seller’s Inspection Resolution
  73. Get All Repair Agreements in Writing
  74. Refer Trustworthy Contractors to Sellers
  75. Meet Appraiser at the Property
  76. Negotiate Any Unsatisfactory Appraisals
  77. Confirm Clear-to-Close
  78. Coordinate Closing Times & Location
  79. Verify Title Company Has All Docs
  80. Remind Sellers to Transfer Utilities
  81. Make Sure All Parties Are Notified of Closing Time
  82. Resolve Any Title Issues Before Closing
  83. Receive and Carefully Review Closing Docs
  84. Review Closing Figures With Seller
  85. Confirm Repairs Have Been Made
  86. Resolve Any Last Minute Issues
  87. Attend Seller’s Closing
  88. Pick Up Sign & Lock Box
  89. Change Status in MLS to “Sold.”
  90. Close Out Seller’s File With Brokerage

Listing Agent Summary

These are a few of the many job tasks that a real estate agent does for a seller. Listing agents may not get paid until many months after they first met with their clients. The journey of selling a client's home is long and tedious. Sellers tend to get emotional during the process of selling their home. Listing agents have to work hard to keep their clients calm and trust the process.

WHAT DOES A REALTOR DO? 282 Real Estate Agent Duties

LISTING AGENT

Real Estate Agent Duties

  1. Prepare Listing Presentation for Sellers
  2. Research Sellers Property Tax Info
  3. Research Properties Zoning Restrictions
  4. Research Neighborhood HOA
  5. Research Comparable Sold Properties for Sellers
  6. Determine Average Days on Market
  7. Gather Info From Sellers About Their Home
  8. Meet With Sellers
  9. Tour the Property With Sellers
  10. Present Listing Presentation to Sellers
  11. Advise on Repairs and/or Upgrades
  12. Advise About Landscaping Options
  13. Provide Home Seller Prep Checklist
  14. Provide Overview of Current Market Conditions
  15. Explain Your Personal Value to Sellers
  16. Explain Your Company's Value to Sellers
  17. Explain the Value of The Neighborhood
  18. Explain the Value of Schools on Market
  19. Explain Marketing Options
  20. Discuss Seller's Goals
  21. Research Property Ownership & Deed
  22. Explain Video Marketing Strategies
  23. Explain 3D Tour Marketing
  24. Describe the Buyer Pre-Screening Process
  25. Explain Buyer & Seller Agency Relationships
  26. Create Listing Agreement for Transaction
  27. Verify Interior Room Sizes
  28. Confirm Lot Size on Survey
  29. Investigate Any Unrecorded Property Easements
  30. Order Plat Map from Title Company
  31. Establish Showing Instructions for Buyers
  32. Agree on Showing Times with Sellers
  33. Obtain Current Mortgage Loan Info
  34. Discuss Different Types of Buyer Financing
  35. Discuss Appraisal Process
  36. Verify Home Owners Association Fees
  37. Attend Continuing Education Classes
  38. Obtain Copy of HOA Bylaws

Listing

  1. Confirm Water Source and Status
  2. Verify Natural Gas Availability
  3. Calculate Average Utility Usage
  4. Gather Transferable Warranties
  5. Determine Need for Lead-Based Paint Disclosure
  6. Verify Security System Ownership
  7. Explain In-Door Cameras & Showings
  8. Determine Property Inclusions & Exclusions
  9. Agree on Repairs to Made Before Listing
  10. Explain Home Warranty Options
  11. Have Extra Keys Made for Lockbox
  12. Verify any Existing Lease Agreements
  13. Work with Tenants for Showings
  14. Provide Sellers Disclosure Form to Sellers
  15. Install Yard Sign
  16. Refer Landscaper to Clean Up Property
  17. Set-Up Staging Consultation
  18. Determine Best Staging Strategy
  19. Set-Up Showing Services
  20. Set-Up House Cleaners
  21. Create Internal File for Transaction
  22. Set-Up Photo/Video Shoot
  23. Meet Photographer at Property
  24. Turn On All Lights for Photographer
  25. Open All Window Treatments for Photographer
  26. Advise Photographer Of Any Neighborhood Shots
  27. Schedule Drone Shoot
  28. Schedule 3D Tour Shoot
  29. Gather All Finished Marketing Material
  30. Enter Property Info in MLS
  31. Create Virtual Tour Page
  32. Organize Photos in Best Order
  33. Create YouTube Video Link
  34. Create Facebook Ad with Video
  35. Verify Listing Data on Other Websites
  36. Have Listing Proofread
  37. Create Property Flyer
  38. Create Custom Sign Rider
  39. Create Unique URL for Property Page
  40. Create Instagram Post with Video
  41. Help Owners Coordinate Showings
  42. Return ALL Calls ASAP - Weekends Included
  43. Intall Electronic Lockbox
  44. Create Listing Postcards for Neighborhood
  45. Send Out "Just Listed" Email to Database
  46. Gather Feedback After Each Showing
  47. Keep track of Showing Activity
  48. Provide Marketing Data to Buyers
  49. Advertise All Price Changes
  50. Update MLS Listing as Needed
  51. Review Market Data Weekly
  52. Schedule Weekly Update Calls with Seller
  53. Review All Offers with Sellers
  54. Prepare "Net Sheet" For All Offers
  55. Counsel Seller on Offers
  56. Obtain Pre-Approval Letter from Buyer's Agent
  57. Examine & Verify Buyer's Qualifications
  58. Examine & Verify Buyer's Lender
  59. Negotiate All Offers on Seller's Behalf
  60. Determine Loan Objection Deadline
  61. Determine Closing Date
  62. Determine Inspection Objection Deadline
  63. Determine Appraisal Deadline
  64. Determine Earnest Money Terms
  65. Once Under Contract, Send to Title Company
  66. Check Buyer's Agent Has Received Copies
  67. Deposit Earnest Money in Escrow Account
  68. Change Property Status in MLS
  69. Deliver Copies of Contact/Addendum to Seller
  70. Keep Track of Copies for Office File
  71. Coordinate Inspections with Sellers

Post-Contract

  1. Review Home Inspection
  2. Interpret Inspection Objections to Sellers
  3. Determine Seller's Inspection Resolution
  4. Get All Repair Items in Writing
  5. Refer Trustworthy Contractors to Sellers
  6. Keep Track of Repair Schedules
  7. Schedule Appraisal
  8. Meet Appraiser at the Property
  9. Provide Comparable Sales to Appraiser
  10. Negotiate Any Unsatisfactory Appraisals
  11. Coordinate Closing Times & Location
  12. Make Sure All Documents Are Fully Signed
  13. Verify That Title Company Has Everything
  14. Remind Sellers to Turn Off Utilities
  15. Make Sure All Parties Are Notified of Closing Time
  16. Make Sure Any P.O.A. Forms Are Submitted
  17. Solve Any Title Problems Before Closing
  18. Attend Continuing Education Classes
  19. Receive and Carefully review Closing Figures
  20. Review Closing Figures With Sellers Before Closing
  21. Make Sure All Repairs Have Been Made
  22. Get House Ready for Final Walk-Through of Buyers
  23. Resolve Any Last Minute Problems
  24. Make Sure Title Commitment Was Received
  25. Review Closing Documents
  26. Provide Any Home Warranty Paperwork
  27. Provide Buyer With Any Transferable Warranties
  28. Make Sure Seller Proceeds Are Correct
  29. Change Status in MLS to "Sold"
  30. Upload All Signed Documents to System
  31. Close Out Seller's File
  32. Check In With Sellers After Closing

BUYERS AGENT

PRE HOME SEARCH

  1. Prepare Listing Presentation for Sellers
  2. Research Sellers Property Tax Info
  3. Research Properties Zoning Restrictions
  4. Research Neighborhood HOA
  5. Research Comparable Sold Properties for Sellers
  6. Determine Average Days on Market
  7. Gather Info From Sellers About Their Home
  8. Meet With Sellers
  9. Tour the Property With Sellers
  10. Present Listing Presentation to Sellers
  11. Advise on Repairs and/or Upgrades
  12. Advise About Landscaping Options
  13. Provide Home Seller Prep Checklist
  14. Provide Overview of Current Market Conditions
  15. Explain Your Personal Value to Sellers
  16. Explain Your Company's Value to Sellers
  17. Explain the Value of The Neighborhood
  18. Explain the Value of Schools on Market
  19. Explain Marketing Options
  20. Discuss Seller's Goals
  21. Research Property Ownership & Deed
  22. Explain Video Marketing Strategies

Home Search

  1. Explain 3D Tour Marketing
  2. Describe the Buyer Pre-Screening Process
  3. Explain Buyer & Seller Agency Relationships
  4. Create Listing Agreement for Transaction
  5. Verify Interior Room Sizes
  6. Confirm Lot Size on Survey
  7. Investigate Any Unrecorded Property Easements
  8. Order Plat Map from Title Company
  9. Establish Showing Instructions for Buyers
  10. Agree on Showing Times with Sellers
  11. Obtain Current Mortgage Loan Info
  12. Discuss Different Types of Buyer Financing
  13. Discuss Appraisal Process
  14. Verify Home Owners Association Fees
  15. Attend Continuing Education Classes
  16. Obtain Copy of HOA Bylaws
  17. Confirm Water Source and Status
  18. Verify Natural Gas Availability
  19. Calculate Average Utility Usage
  20. Gather Transferable Warranties
  21. Determine Need for Lead-Based Paint Disclosure
  22. Verify Security System Ownership
  23. Explain In-Door Cameras & Showings
  24. Determine Property Inclusions & Exclusions
  25. Agree on Repairs to Made Before Listing
  26. Explain Home Warranty Options
  27. Have Extra Keys Made for Lockbox
  28. Verify any Existing Lease Agreements
  29. Work with Tenants for Showings
  30. Provide Sellers Disclosure Form to Sellers
  31. Install Yard Sign
  32. Refer Landscaper to Clean Up Property
  33. Set-Up Staging Consultation
  34. Determine Best Staging Strategy
  35. Set-Up Showing Services
  36. Set-Up House Cleaners
  37. Create Internal File for Transaction
  38. Set-Up Photo/Video Shoot
  39. Meet Photographer at Property
  40. Turn On All Lights for Photographer
  41. Open All Window Treatments for Photographer
  42. Advise Photographer Of Any Neighborhood Shots
  43. Schedule Drone Shoot
  44. Schedule 3D Tour Shoot
  45. Gather All Finished Marketing Material
  46. Enter Property Info in MLS
  47. Create Virtual Tour Page
  48. Organize Photos in Best Order
  49. Create YouTube Video Link
  50. Create Facebook Ad with Video
  51. Verify Listing Data on Other Websites
  52. Have Listing Proofread
  53. Create Property Flyer
  54. Create Custom Sign Rider
  55. Create Unique URL for Property Page
  56. Create Instagram Post with Video
  57. Help Owners Coordinate Showings
  58. Return ALL Calls ASAP - Weekends Included
  59. Intall Electronic Lockbox
  60. Create Listing Postcards for Neighborhood
  61. Send Out "Just Listed" Email to Database
  62. Gather Feedback After Each Showing
  63. Keep track of Showing Activity
  64. Provide Marketing Data to Buyers
  65. Advertise All Price Changes
  66. Update MLS Listing as Needed
  67. Review Market Data Weekly
  68. Schedule Weekly Update Calls with Seller
  69. Review All Offers with Sellers
  70. Prepare "Net Sheet" For All Offers
  71. Counsel Seller on Offers
  72. Obtain Pre-Approval Letter from Buyer's Agent
  73. Examine & Verify Buyer's Qualifications
  74. Examine & Verify Buyer's Lender
  75. Negotiate All Offers on Seller's Behalf
  76. Determine loan Objection Deadline
  77. Determine Closing Date
  78. Determine Inspection Objection Deadline
  79. Determine Appraisal Deadline
  80. Determine Earnest Money Terms
  81. Once Under Contract, Send to Title Company

Post-Contract

  1. Check Buyer's Agent Has Received Copies
  2. Deposit Earnest Money in Escrow Account
  3. Change Property Status in MLS
  4. Deliver Copies of Contact/Addendum to Seller
  5. Keep Track of Copies for Office File
  6. Coordinate Inspections with Sellers
  7. Review Home Inspection
  8. Interpret Inspection Objections to Sellers
  9. Determine Seller's Inspection Resolution
  10. Get All Repair Items in Writing
  11. Refer Trustworthy Contractors to Sellers
  12. Keep Track of Repair Schedules
  13. Schedule Appraisal
  14. Meet Appraiser at the Property
  15. Provide Comparable Sales to Appraiser
  16. Negotiate Any Unsatisfactory Appraisals
  17. Coordinate Closing Times & Location
  18. Make Sure All Documents Are Fully Signed
  19. Verify That Title Company Has Everything
  20. Remind Sellers to Turn Off Utilities
  21. Make Sure All Parties Are Notified of Closing Time
  22. Make Sure Any P.O.A. Forms Are Submitted
  23. Solve Any Title Problems Before Closing
  24. Attend Continuing Education Classes
  25. Receive and Carefully review Closing Figures
  26. Review Closing Figures With Sellers Before Closing
  27. Make Sure All Repairs Have Been Made
  28. Get House Ready for Final Walk-Through of Buyers
  29. Resolve Any Last Minute Problems
  30. Make Sure Title Commitment Was Received
  31. Review Closing Documents
  32. Provide Any Home Warranty Paperwork
  33. Provide Buyer With Any Transferable Warranties
  34. Make Sure Seller Proceeds Are Correct
  35. Change Status in MLS to "Sold"
  36. Upload All Signed Documents to System
  37. Close Out Seller's File
  38. Check In With Sellers After Closing

Our marketing strategies

We provide a true full-service experience. Our marketing strategies are exceptional, often exceeding what many real estate agents are able or willing to deliver. We're committed to going the extra mile to ensure your home stands out and sells for top value.

Professional Photos

We hire a professional Photographer to take photos and video.

Postcards

Postcards Mailed to the local area (asking if they have any friends/ family looking to move into the area) promoting their home as "Just Listed"

WEBSITES

Individual Property Website (ie. your address dot com) view: https://45051oakfordct.com/

Social Media Marketing

Social Media Marketing (PAID - we pay to boost your property to get it out there to people who are looking to buy)

Yard Signs

A yard sign with a BIG QR Code that takes them to your website to view images, get price, etc.

Syndication

Syndication (your home will be on all the big websites, ie Realtor.com, Zillow.com, Homes.com, and hundreds more)

Get Your Home's Value

Choose to receive an automated home value or a more precise in-person evaluation of what your home could sell for in today’s market.

Get an Automated Value CHOOSE an In-Person EVALUATION